Hawkers Co. is an international retail company that began as a side project for four friends in Spain who originally wanted to start their version of Craigslist but struggled with cash flow issues and difficulty finding support on this new platform (largely due). The group found unexpected success when they realized selling just one pair of sunglasses purchased from California could lead them towards €60 million within 4 years, making it quite possibly one of the north largest such companies worldwide.
The friends had a hard time when they first started. They only sold enough books so that there was enough money for rent and food but not much else, which meant no savings account or retirement fund. As soon as the business became successful, things changed drastically: now, these guys are millionaires with all sorts of luxuries at their disposal (even if some might say this came too quickly).
When the friends got in touch with the current President of Hawkers Co, Alejandro Betancourt Lopez, around this period, when few others were looking, Alejandro Betancourt Lopez saw an opportunity in the mid-2010s that would change his life forever.
He didn’t rely on traditional methods like advertising or marketing; instead, he focused all of this energy on using social media to spread the word about what people should care about more than anything else their cause. Suppose you’re someone who wants greater awareness for your campaign. In that case, I suggest taking note of Mr. Lope’s example because there are many ways to achieve success with these types of moves (for instance, by making sure everyone knows when something important comes out).
Alejandro Betancourt had only one task to find trendy fashionistas who loved the sunglasses already. He needed them paired up with an incentive to make sharing their favorite styles worthwhile for these social media addicts. Alejandro Betancourt Lopez had an extensive history working with businesses and seamlessly transferred his knowledge from one level of management, all while understanding how each new position evolved into another.