One thing that should be understood is that people are going to be eating fast food. However, a lot of people know that in many cases, fast food is not good for them to consume. However, they find themselves consuming them as if they are addicted. There are tons of reasons behind this. For one thing, there is a lot of convenience when it comes to fast food. One would be hard pressed to find a place that does not have some form of fast food restaurant. Another thing that people look at is the pricing. Many fast food joints offer meals at prices that are much lower than the healthier full service restaurant alternative. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
Fortunately, there is someone who is doing everything he can to change the fast food model. His name is Nathaniel Ru, one of the co-founders of Sweetgreen (https://about.me/nathanielru). He himself has partnered up with his college friends after looking at the market for food. He has noticed that it is really challenging to find a restaurant that sells healthy food at an affordable price. Looking at those factors along with the effects of an unstable economy, it comes as no surprise that people would look to the more fattening and processed options on the market.
Another factor that Nathaniel and his crew have considered is the factors of stress. Given that the society that people live in is filled with stress, people are going to be more prone to choices that are not so healthy. For one thing, stress releases hormones that can cause people to have cravings for food that may not be good for them. The one thing that they go by is taste because of the comforting effect it has on them. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/
A lot of thought has gone into the type of restaurant they want to bring forth. This is one of the reasons that Sweetgreen is not only the place to go to eat but also a great place for people to work. They make sure that the food they offer is not only healthy but tasty as well. After all, it can be very frustrating to sacrifice taste for health. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA