The Tieks fashion brand has always been hitched in people’s minds as an excellent source for quality women’s ballet shoes. As the first web-only fashion brand to hit the market, the franchise has gradually grown to become a household fashion brand.
Going the Extra Mile
Besides just being a renowned fashion brand that has offered women comfort and quality through their top-notch Italian-leather foldable flats for years, Tieks is also known for its great charitable works in the community.
For example, through its Gavrieli Foundation in collaboration with the KIVA, an online lending platform, the foundation has provided several entrepreneurs struggling to source for capital for their businesses with microloans.
It has also worked to provide women entrepreneurs worldwide with microloans they need to start and grow their businesses and has managed to give up to 10,000,000 dollars.
A man on a mission
Therefore, when the pandemic struck Tieks, under the leadership of its visionary CEO Kfir Gavrieli, began an innovative project, Acts of Heroism. Kfir Gavrieli said that he began the project to show his support for the health care workers who were highly overwhelmed dealing with the pandemic.
The project, which involved producing face masks for medical practitioners, was a huge success. So much so that it inspired the company and its CEO, Kfir Gavrieli, to launch the SewTogether campaign.
The social media campaign was to mobilize all the Tieks followers on social media to join the movement of sewing masks and donate them to the medical personnel L. A County area. And in exchange, the followers who had sewn or donated the most significant number of masks would get rewards in the form of gift cards.
The campaign was such a massive success that the franchise was able to exceed its goal of producing more than 1 million masks to give away to the healthcare sector in the long run. Click here to learn more about Tieks.
More about Tieks on https://tieks.com/boutiek