Ryan Bishti, the director of the London-based restaurant group The Cream Group, has recently spoken out about Instagram. He believes that it is not only a good marketing tool for restaurants but also gives chefs an opportunity to show their creativity and personality through photos.
Bishti’s restaurant group currently has six restaurants in London, all of which are heavily promoted on Instagram. He says that the app has been a “massive help” in terms of getting the word out about his restaurants. In addition to posting photos of food, Bishti also posts photos of his team at work in the kitchen and behind the bar. He says that this is because his restaurants are not “just about the food” but also about the whole experience.
Bishti believes that it’s important for chefs to take photos of their food and post them on social media, as it allows customers to share in the love and pride he has for his work.
He believes that Instagram gives chefs a chance to be creative and show their personality, and he thinks that this is something that diners value. “People want to see the personality of the chef, they want to see what goes on behind the scenes,” he says.
Bishti’s restaurants are not the only ones benefiting from Instagram; many other restaurants around the world are using the app to promote their businesses. In fact, a recent study found that 41 percent of restaurants in the United States use Instagram to promote their businesses.
Bishti encourages other restaurateurs to use Instagram as a marketing tool. He says that it is very easy to set up an account and start posting photos, and he believes that there are no downsides to using the app.
So if you’re a restaurant owner or chef who is looking for a way to promote your business, be sure to check out Instagram! It’s a great way to show off your culinary skills and connect with potential diners.